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I was asked by ICE Animations in Pakistan to be lead creative and direct this commercial for the famous biscuit brand. Origianlly the commercials were made in France but for their local market in Pakistan ICE Animations was asked to produce the new commercial. Having worked with ICE previously they wanted something that could perform on an international stage.

Princes Biscuits

Year of production: 2016. Running Time: 0:35 sec

CGI Animation / Color / Sound

I worked closely with French artist Samuel Klughertz on the design and art direction of the commercial below is a selection of the work we created together. The aim was to bring a high quality production value to the commercial. I consider it a success as the client was incredibly happy with the results.

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